Reclaiming Idleness ; The filter Bubble Effect
RCA, London UK

Can hybrid environments become an unpredictable platform against the secluded use of technologies to reclaim our right to a non-capitalised idleness and social serendipity?

This project explores the dialogue between physical and digital built environments to question the fortification of a polarised post-information society. In a data driven economy the value of personal information has influenced infrastructure, culture and politics. Personal data from mobile applications are tools to predict behaviours with personalised user interfaces. These interfaces are designed to define an individual’s exposure to information by predicting whether the content would be enjoyable to the user. This consequently categorises media into filter bubbles of information, radicalising our interests and fortifying extremist views. This project unravels a personal trajectory of online identity triggered by the discovery of unintentionally offering of all intimate data dating back to 2013. Through extraction of my own data the project investigates moments in my life which have been influenced by algorithms. I want to understand why my climbing gym has a similar Spotify playlist to mine, why I make porridge look like it came out of a vegan cafe in Bali, why I always end up in techno clubs and why my feeds are full of dog videos. Further analysis of 6 different identities based on urban cluster data in the city of London created simulations of hybrid environments to conclude new and unpredictable paths.

Project features in Sir Jony Ive’s curation of ‘Optimistic Singular and New’, RCA graduate projects,  I-D Magazine, Arts Thread Global design Graduate show and ASVOFF film Festival, Paris. 

Made with:
Unity, Zephyr3D, Premiere Pro, 3ds Max, Ableton Live, After Effects